Why Drone Delivery in India Has Struggled
Concept of drone delivery In 2013, Amazon’s CEO Jeff Bezos painted a bold vision of drones delivering packages in just 30 minutes, igniting excitement worldwide, including in India. The concept…
Amul Girl: Celebrating India’s Favorite Advertising Mascot
Amul Girl The Amul Girl was introduced in 1967 as a clever response to competitor Polson’s butter mascot. After Amul assigned its advertising to ASP (Advertising and Sales Promotion), Sylvester…
Top Anupam Mittal Investments
Anupam Mittal Investments Anupam Mittal was born in 1971. He is an entrepreneur known in India, where he founded the People Group, a parent company for its flagship ventures such as Shaadi.com, Makaan.com, Mauj, and People Pictures. An alumnus of Boston College, he had initially worked as a Product Manager there but came back to India to actualize his entrepreneurial aspiration. He also…
Swiggy IPO 11000 Cr Boom or Bust: Case Study
Swiggy IPO: Case Study Swiggy’s ₹11,664 crore IPO has generated widespread attention as investors consider whether the Swiggy IPO will replicate the success seen by competitor Zomato. Swiggy’s business model…