In today’s fast-paced digital landscape, staying ahead of the curve is essential for marketing professionals. As artificial intelligence (AI) continues to revolutionize the industry, understanding how to leverage its power can significantly enhance your marketing strategies. Whether you’re a seasoned marketer looking to upskill or a newcomer eager to dive into the world of AI, investing in the right education is crucial.

This blog post explores the top 6 AI marketing courses that not only provide cutting-edge knowledge but also offer valuable certifications to boost your career prospects.

Top 6 AI marketing course to learn from

Here is the list with all the information

1. Artificial Intelligence in Marketing by University of Verginia (Coursera)

 

 

Skills you’ll gain: AI Algorithms, Designs of AI, Application of AI in Marketing Mix, Marketing Information Systems, AI in Advertising, AI in Logistics Management, Ethical Challenges in AI, AI and Sustainability.

Cost: Free to enroll and learn and for certification one has to pay a fee of Rs 1000/-

Difficulty: Intermediate

Duration: 12 weeks

Format: Prerecorded videos but for certification exam there is a fixed schedule one has to follow.

Suitable for: Marketing professionals, marketing students, management professionals

AI in Marketing by IIT Roorkee is course that focuses on depth of AI including topics like AI Algorithms, AI matrix, Transition process and their application in the field of marketing. The course also stands out among other AI marketing course with its inclusion of the subdomains like AI in product management, AI in logistics, AI in sustainability and ethical challenges with AI. Which makes the course suitable for all management professionals.

3.AI for Marketing Course by HubSpot

 

Skills you’ll gain: AI personalization, AI analytics, Incorporate AI-powered tools into reporting practices, evaluate outputs generated by AI, skills to critically analyze and craft prompts

Cost: Free to enroll as well as free certification

Difficulty: Beginner

Duration: 3 hours

Format: Learn at your own pace with prerecorded videos

Suitable for: Small business owners, marketing professionals, AI and marketing enthusiasts

AI for Marketing Course by HubSpot is a easy to understand course that provides a comprehensive overview of using AI in modern marketing. The course covers various use cases of AI models in marketing, teaches how to craft and develop AI prompts for efficient and fast content creation, and explains how to use predictive analysis to forecast consumer behavior for making informed and strategic decisions.

4.AI in Marketing (Udemy)

 

Skills you’ll gain: How to use AI tools and technologies to improve marketing, library of 100+ marketing-specific prompts for ChatGPT, action plan to implement AI in your own marketing efforts

Cost: ₹399

Difficulty: Beginner

Duration: 1.5 hours

Format: Learn at your own pace with prerecorded videos

Suitable for: Social media marketers, students, small business owners, AI and marketing enthusiasts

This course will help you learn about AI marketing tools, branding, content marketing, design, paid media, social media marketing, email marketing, SEO, website management, and marketing insights. You will gain the skills to stay up-to-date with AI marketing trends and innovations and learn how to apply them in your marketing strategy. Additionally, the course will guide you on how to introduce AI into your marketing efforts and create a plan that supports your initiatives. It also includes over 100 ChatGPT prompts tailored for marketing-specific scenarios that you can apply to your business.

5. AI in Digital Marketing (Great learning)

 

Skills you’ll gain: Artificial Intelligence, Digital marketing, AI powered digital marketing, Scope of AI, Marketing strategy

Cost: Free

Difficulty: Beginner

Duration: 2 hours

Format: Learn at your own pace with prerecorded videos

Suitable for: Marketing students and professionals

Digital marketing is the backbone of every online business, and incorporating AI can elevate your digital marketing strategies to new heights. In this comprehensive AI marketing course, you’ll explore the synergy between AI and digital marketing, understanding how they can work together to achieve remarkable results. The course also highlights how leading companies harness data analysis and analytics to drive product recommendations through personalization, providing you with actionable insights. Furthermore, you’ll study real-world examples of brands successfully using AI in their marketing strategies, learning how to apply these innovative techniques to enhance your own marketing efforts.

5. Harnessing AI in Marketing and Communication (Future Learn)

 

Skills you’ll gain: AI for measurement and analysis, AI for processes and planning, AI for visuals, AI for text-based content

Cost: ₹11,044

Difficulty: Beginner

Duration: 8 hours

Format: Learn at your own pace with prerecorded videos

Suitable for: Marketing students and professionals

In this four-week AI marketing course from the University of Adelaide, you’ll learn to harness AI for marketing, from brainstorming to creating compelling content. Weeks 2 and 3 focus on using AI for impactful text and visual content creation, featuring practical exercises and real-world examples to increase audience engagement and drive results. The final week explores AI’s role in measurement, analysis, and planning within marketing, including the use of chatbots and AI data tools. You’ll review current AI-driven processes and discuss future industry developments. By the end of the AI marketing course, you’ll be prepared to tackle AI’s challenges and opportunities in marketing, effectively utilize AI for content creation, and transform AI prompts into actionable insights for strategic decision-making.

6. ChatGPT Marketing (Udemy)

 

 

Skills you’ll gain: Branding, content creation, social media, content marketing, copywriting, email, ChatGPT, paid media

Cost: ₹399

Difficulty: Beginner

Duration: 1 hour 30 min

Format: Learn at your own pace with prerecorded videos

Suitable for: Social media marketers, students, small business owners